How Uber and other digital platforms could trick us using behavioral science – unless we act fast”
BY ABBEY STEMLER, Indiana University; JOSHUA E. PERRY, Indiana University, and TODD HAUGH, Indiana University Uber’s business model is incredibly simple: It’s a platform that facilitates exchanges between people. And Uber’s been incredibly successful at it, almost eliminating the transaction costs of doing business in everything from shuttling people around town to delivering food. This is … Continue reading How Uber and other digital platforms could trick us using behavioral science – unless we act fast”