Brand Confusion: What Do Our Political Parties Stand For?
BY PHILIP KOTLER and CHRISTIAN SARKAR – For many years, Americans held a clear idea of the differences between the Republican and Democratic parties. The Republicans were a party on the right, the Democrats a party on the left. But now the distinctions aren’t so clear. What went wrong? Neither party today is answering or … Continue reading Brand Confusion: What Do Our Political Parties Stand For?